Top 10 Online Shopping Sites in the UK For Clothes

Shop for everything from pyjamas to designer clothes at one of the UK's leading department stores. Expect to find brands like Reformation, Rixo and Ganni alongside beauty, homeware technology and many more.

ASOS offers over 850 brands across petite tall, tall, and curve styles. Influencer favourite Oh Polly offers two-piece sets and Gallery Frame body-con dress styles, while cult-favourite Nasty Gal is a vintage-inspired store that focuses on styles. BooHoo is a fast-fashion behemoth. BooHoo offers a selection of affordable womenswear.

ASOS

ASOS was founded in 2000, with the fashion-conscious shopper in their 20s as its target audience. The company initially raised funds by selling cheap replicas of the clothes worn by celebrities such as Sienna Miller and Kate Moss. After a few years, Nick Robertson and Susanne Clare decided to concentrate on clothing because it would provide the highest returns.

The ASOS website offers a wide range of sizes and products including maternity and extra size clothing accessories, shoes, and stationary. The ASOS website also provides a variety of fashion guides, #AsSeenOnMe and other content that could inspire. Customers can also create private boards and add items to their wish lists.

The ASOS mobile app offers seamless shopping with synchronization of saved items and a quick checkout. The app also shows stock information, which helps prevent disappointment when items are not in availability. This feature is an excellent illustration of how retailers can make use of e-commerce to increase customer engagement and increase loyalty.

George at ASDA

Founded in 1989, George is Asda's fashion label that sells clothes for women, men, and kids. George offers a range of affordable and ethically-sourced clothing. Customers can purchase clothing on the internet, in over 500 Asda stores, as well as on the George website.

The new collection taps into the quiet luxury' trend, with pieces made from cotton, silk and linen blends. The line includes slouchy suiting, ribbed knit separates, and printed co-ords. Prices start at 12 pounds for a 100 percent Supima cotton T-shirt and rise up to 77 pounds for the full suits.

As a fast-fashion retailer, ASDA George creates new store planograms and directives "generally every six weeks". Visual Retailing's retail-planning software is employed by the company to improve its planning process and make it future-proof. It can now send visual merchandising design and briefs at a rate that is unprecedented efficiency, efficacy, and simplicity. StyleShoots, a multi-purpose photography machine, takes garments off the background and then uploads them into Visual Retailing for immediate use in VM Layouts. This aids in enhancing the compliance of merchandising and ensure that all of its stores are provided with the same information.

Debenhams

Debenhams is one of the UK’s oldest department store chains, has various clothing items and other products. It also features a great assortment of brands, and offers regular sales and discounts. The company also provides a range of services to help customers find the items they're searching for.

The store was founded in London in 1778 as a drapers' shop. In the following years, it expanded into a huge department store chain with a global presence. It is a leading retailer of fashion and is known for its exclusive designer brands and clothing. It has a significant online presence.

Debenhams has continued to operate its online store despite stores closing due to the COVID-19 Pandemic. The company recently sold its brand and websites to Boohoo Group for PS55 million. This acquisition demonstrates the growing power shift away from brick and mortar retailers to more agile online counterparts. This trend is expected to continue as the number of consumers continues to decline in physical stores.

Topshop

Topshop is a fashion retailer that sells women's and men's clothing as well as Hikfly Game Accessories. It has a number of different collections, including Collections, Boutique, and Style. The company provides stylist services that suggest clothes based on the persona of the customer. This is a great feature for people who are unsure or newbies.

The company's fortunes have taken a turn towards the downwards and it now appears like the entire Arcadia group - which includes Dorothy Perkins, Topshop, and Boohoo could be in danger of collapse (Yahoo Finance 2012). However, the company's fortunes have shifted for the worse, and now it looks like the whole Arcadia group comprising Topshop, Dorothy Perkins and Boohoo is nearing the brink of collapse (Yahoo Finance 2012).

What saved Topshop in the past was its unique selling point of being the closest high-street shopper could get to catwalk fashion, contemporary lighting p4739-20 (https://Vimeo.com) but this was what ultimately killed it. When Asos and Boohoo started offering the same trendy trends at lower prices, consumers stopped visiting the stores in a flurry.

Missguided

Missguided, a fashion-focused UK website, sells trendy pieces that are inspired by the style of celebrities. Its website has a feminine theme that features white and pink. It also showcases female models and clothes on its website. The site provides free next-day delivery and a student discount for customers.

The site is targeted towards those aged 16-34 and offers an extensive selection of products. The brand is a competitor of Boohoo which is a clothing retailer that also sells on-trend clothes for the same audience. The website features bold headings with pictures of clothing. Boohoo lets users subscribe to their newsletter and receive email updates on new products.

The company was created by Nitin Passi who described the style of the brand as "Kardashianesque". In 2022 Missguided was placed in administration, with millions of dollars owed to its suppliers. But the business was rescued by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

In 2006, the company was founded by Mahmud Kamani and Carol Kane, Boohoo is an online fast-fashion retailer based in Manchester. It has customers in more than 100 countries. Its own fashion clothing brand is designed and sourced mostly in the United Kingdom. In addition to its own label the company also sells brands such as Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The business model of the brand is built on maximising profits through selling to young people in search of trendy and new clothing at low prices. This market segment, made up of people under 30 years old, represents a huge market segment worldwide.

Boohoo employees enjoy a variety of benefits that include pension plans as well as bonus programs. The company also prioritizes employee wellness with onsite gyms and free healthcare cash plans and mental health assistance. The company is also well-known for its dedication to sizing diversity, with detailed clothing size charts that allow shoppers to find the perfect fit.

Amazon

Amazon UK is the largest online store in the world. It has a broad assortment of footwear, clothing and accessories. You can also buy groceries, household items, and DIY tools. The site offers a wide range of international brands and product.

Other online stores worth checking out are river island for trend led pieces inspired by catwalks and celebrity style, Mango for affordable yet fashionable Spanish clothes that look like a lot higher priced than they actually are, and Lavish Alice, which is a go to for designer inspired styles that can be worn dressed up or dressed down days. The site is populated with names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its fashions.

John Lewis, a department store chain, is another must visit for fashion lovers. Their Vera Bradley Microfiber Collection includes cosmetics and cutting-edge electricals. They also offer a broad assortment of household items including unique tea caddies.